Software built from real operational problems.

Jim Maffrand is the founder of TLB Cloud, where he builds software and automations for people who are tired of fighting with software all day.

Based in Rapid City, Jim works primarily with law firms and service-based businesses, helping untangle messy workflows, eliminate repetitive work, and make systems feel a little more human again. His background is a weird-but-useful mix of healthcare IT, legal tech, pharmacy systems, automation consulting, and "somehow becoming the Zapier guy everywhere he goes."

Before starting TLB Cloud, Jim worked in Epic consulting, healthcare operations, managed IT services, and legal operations. He's built everything from pharmacy systems and large-scale healthcare workflows to Clio automations, Google Apps Script platforms, and custom operational tools that quietly keep businesses from descending into chaos.

He's also the creator of MERGEguard, a Clio-focused (for now) duplicate contact cleanup platform designed specifically for law firms that have spent years accumulating "John Smith," "John A. Smith," and "John Smith (DO NOT USE)" fifteen times over.

Jim was diagnosed later in life with AuDHD (autism + ADHD), which helped explain both the lifelong feeling of "why is everyone doing this the hard way?" and the tendency to hyperfocus on operational problems until they're solved. That wiring shows up in his work constantly: simplifying cluttered processes, spotting patterns other people miss, and building systems that make sense to actual humans instead of just software vendors.

Outside of work, Jim lives with his husband Brad, their dog Phoebe, and their black cat Ping, who collectively supervise all business operations with varying levels of competence. He's originally from St. Louis, still emotionally attached to Imo's Pizza, and remains deeply suspicious of software that requires six clicks to do one thing.

At the core of everything TLB Cloud builds is a pretty simple philosophy: Software should help people. Not exhaust them.